SPONSORSHIP BASICS

What is Siegel Racing?

Siegel Racing is a team put together to provide concrete benefits to businesses interested in motorsports sponsorship. These benefits are presently available in 3 distinct venues, Scott Siegel in his pursuit of a professional racing career, the Georgia Tech Motorsports Formula SAE team, and Ricky Sanders Racing Craftsman Truck team.

What can Motorsports Sponsorship do for you?

Motorsports Sponsorship is much more than buying space on "mobile billboards." Consumer visibility on the transporters, race vehicle, driver, and of course in the media is certainly a valuable benefit of sponsorship. However, the internal and business-to-business opportunities are often even more beneficial.

Sponsorship is presently being planned for a team that includes a radio station

Benefits include:

· Business-to-business relationships through team “ownership”

· Sponsor promotion to both suppliers and customers

· Team appearances for internal morale building and sponsor product promotion. This can include corporate celebrations, grand openings, etc.

· Sponsor-to-sponsor dealings as well as multiple sponsor promotions

· Hospitality tent at races for corporate events. Private tents available for internal relations, and open Siegel Racing Team tents for intra-business and public relations

· Promotion of every sponsor at all Siegel Racing events. This promotion can include a product stand, information packets, general literature, or anything that could promote the sponsor’s business. This includes all team appearances as well as all races.

· Siegel Racing is involved in all aspects of racing in the Atlanta area. These include the Georgia Tech Campus, local SCCA autocross events, Road Atlanta, Atlanta Motor Speedway, as well as many of the small local tracks.

· Siegel Racing transporter, with logos is visible to daily downtown traffic as well as en route to all events throughout the southeast.

· Team can be made available for additional custom-tailored promotional opportunities.

· Logo bearing attire can be contracted for any time.